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Business Tips and Trends

 

Bartercard Australia CEO Clive van Deventer talks about the business trends that experts tip as the biggest areas shaping business at the moment. 

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8 ways to grow your small B2Bs with content

8 ways to grow your small B2Bs with content

The digital shift is in full swing, so disseminating valuable content to grow a business and attract and nurture leads should be part of every marketing strategy. In this week's Bartercard blog we discuss the topic, and look at 8 ways to use content online to boost brand awareness.

There’s a vital step in growing a business that I notice many B2B business owners miss when they start out – creating brand awareness. Instead, they jump straight into sales mode, run marketing campaigns, and wonder why the work isn’t pouring in. Now you’re probably thinking ‘but don’t marketing campaigns create that awareness?’ Yes, they do, but it’s a very expensive and slow way to get there if you’re a small business and your budget for marketing campaigns is closer to $0 than to the annual salary you had before you started your business. So let’s delve into the problem and the solution.

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Coffee Machine Specialist goes cashless & saves $14k on retail relocation

 

Coffee Machine Specialist goes cashless & saves $14k on retail relocation

We all know how expensive a shop upgrade can get.


Coffee Machine Specialist, the company giving Brisbanites their daily dose of caffeine at home, have kicked this problem to the curb by going cashless. We took five to chat to the owner of the business.

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3 quick steps to take control of online reviews - Bartercard

 

3 ways to handle negative online reviews 
- Bartercard Part 2

The business world is a tough place at times and doing everything right can still attract negative reviews. That's because while we can do our best to manage customer's expectations, we can't always control them.

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3 ways to handle negative online reviews - Bartercard

 

3 ways to handle negative online reviews
- Bartercard

Negative online reviews inevitably come up in every business, so what’s the best way to handle them and turn a complaint into positive outcome?

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Conserve cash on property, holidays and renovations with Bartercard

 

Conserve cash on real estate, holidays and renovations with Bartercard

After pouring money into the business during start up, continual expenses and a competitive market to boot, there’s often little left over to spend on anything non-essential.  Luckily Bartercard members can spend trade dollars on property, accommodation and renovations to keep valuable cash in the business. 

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Tourism leader thrives in downturn, boosts top line with Bartercard

 

Tourism leader thrives in downturn and boosts top line with Bartercard

When the global financial crisis left industries crashing worldwide, Datatrax, a marketing technology leader for the Australian tourism industry, really felt the effects of the downturn.

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Law firm takes fear factor out of legal advice to boost clientele

 

Law firm takes fear factor out of legal advice

A legal firm where clients love working with their lawyers? It sounds like a paradox but it’s what Vivais have been busy building – trading approximately $250,000 on Bartercard to attract new clients and take the cost ‘fear factor’ out of legal advice.

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Coast company reduces $6,000 in business expenses a month

 

Coast company reduces $6,000 in business expenses a month

Gold Coast company Con-x-ion Airport Transfers has approximately $6,000 extra in bank each month with Bartercard. Here's how... 

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Bartercard leads builder to a $2.2 million cash contract

 

Bartercard development lands local builder a multi-million dollar cash contract

Since completing a $3 million redevelopment of the Equinox Restaurant where close to a million dollars was covered in Bartercard’s trade dollars (with half a million designated to building materials and sub-contractors), Big Ben Builders has picked up a $2.2 million cash contact to build the Railway House project. 

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