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Top Ways to Attract New Customers

The world is forever changing and standing out in a market that’s louder, faster and where customers are more discerning can be harder than ever.  Follow these tips to re-think your approach and attract new customers to your business every day.

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Why social selling should be on your radar

Gen Z is quickly coming up in the ranks as the next wave of shoppers to follow Millennials. 

It’s anyone born post 1998 and there’s a few common characteristics to consider when it comes to capturing this discerning market.   

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Ten emerging travel destinations around the world

Done every square inch of Bali?  Check out these Top 10 different travel destinations

In no particular order…

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Are you Paying for Discounting?

With such fierce competition and all consumers looking to bag a bargain, it’s no wonder they turn to discount websites such as GrabOne, Scoopon and Groupon for offers. Why wouldn’t you?

Daily deal websites charge a fee of approximately 15-20% of the sale price and stipulate that the offer presented must be at least 50% off the original sale price. 

It’s easy to think that by offering a discount you’ll attract new customers and they’ll leave happy because they haven’t paid full price, but discounts cost money, and not just to your bottom line.  

For example:

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2018 Top Business Trends

From AI to VR and the purchasing patterns of Gen Z (who’ve eclipsed millennials by $3 per year), these are the top business trends to consider in 2018 as the economy embraces everything digital.

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6 essential brand moves in today's market

The media landscape is changing at a rapid rate and businesses have to adapt to keep up.  Today the most successful brands are connecting to consumers in experience-based and collaborative ways. 

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2018 Top Retail Trends

Alibaba. Amazon. ASOS. These are the brands behind the changing face of retail shaping the customer experience in a radically shifting landscape. From customised shopping experiences to the latest technology impacting sales, these top retail trends will keep you in the loop and thinking outside the box.

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Bartercard Myths: Setting the Record Straight

It’s a simple concept of exchanging products and services, yet there are still misconceptions when it comes to Bartercard. This week’s blog sets the record straight and dispels the most common Bartercard myths, whether you are already a member or a small or medium-sized business looking to join.

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2018 Top Food and Hospitality Trends

The food and hospitality scene is a competitive space. From concept dining to the latest technology shaping menus and fitouts, these top food and dining trends will keep you in the loop and dining outside the box.

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5 Tips to Out-Compete your Competition

Direct competition can be a real doozy. If you’re selling something that’s almost identical to your competitor, you have a hard road ahead unless you find a point of difference and do it well.  But you can also make simple changes to stand out from the crowd - in this week’s Bartercard blog we list 5 of them

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