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5 key digital marketing strategies in 2017

Technology is constantly evolving and its impact on the marketplace affects how businesses are marketing themselves.  To stand out in the market, we’ve listed five key marketing strategies to reach your customers in 2017.

1. Create digital intimacy with your customers

Technology has created a shift in how brands are reaching their customers, but although customer engagement is digital-centric, relationships still matter. ‘Digital intimacy’ is created by understanding who your customers are, what they want and tailoring your marketing strategy to fit their needs. Just because it’s digital doesn’t mean it’s not intimate.  Ensure you know who your customers are so you can really speak to them. 

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4 digital marketing terms every SME should know

Due its complexity, the digital marketing space can be difficult to navigate for seasoned traditional marketers, let alone small business owners. To make matters more confusing, the digital landscape is constantly changing and there seems to be a never-ending and growing list of service providers, all claiming to be ‘the best’ in their respective fields. This combination makes it difficult and potentially dangerous for small businesses owners to choose the right service and provider without the appropriate guidance or education.

To help you wrap your head around the digital marketing space, here’s an outline of the four main services available and the potential pros and cons of each.  

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5 renovation tips to maximise the sale of your property

There are many success stories about sellers making huge returns from renovating their properties. But for every success story, there’s also one where a seller who’s renovated has lost money in the process. So why are some people successful in making a profit from renovations while others are not?

Many people approach their renovations from the heart, and this is where the asking price can fall over. Renovating a house you are living in is very different to renovating for profit – the latter requires focus on areas which have the biggest impact for potential buyers.

In this week’s blog, we share three renovation tips and tricks to maximise the sale price of your property.

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5 tips for expanding your market in 2017

This week’s blog is about breaking the glass ceiling on your market and expanding it beyond its local reach – even if you are a localised service provider like a shoe repairer, a mechanic or a beautician.

Colin Hatcher from Speedie Shoe Repairs has used online trading to take a local market on the Gold Coast and expand it Australia-wide.

The small business owner made $5,000 in six months solely from selling products on Bartercard’s online trading platform MYBC – not bad for a side initiative with minimum overhead costs.

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How to boost e-commerce and sales in 2017

Every day more traders are becoming aware of the potential and power of selling within Bartercard's online trading platform MYBC. Many members are achieving sales within just a few days, if not hours, of creating a new listing and are recognising a real opportunity to boost business growth.

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5 ways to keep your mind, body and business in shape!


When you own a business, not only is time precious, but setting aside the time to stay healthy and exercise is hard. You barely find the time to eat and sleep let alone haul yourself to a gym.

But in today’s fast-paced world, stopping for a moment and investing into your health can’t be underestimated when it comes to reaping results in your business. 

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Top photography tips and tricks to make your brand stand out


Photographs are key to standing out in a digital world – whether on social media, a company website or in a marketing campaign. Did you know there are 60 million new photos uploaded to Instagram daily?  

This week we list the top photography tips and tricks from Instagram superstars to give your brand cut-through – whether you’re snapping on a digital SLR or your smart phone.

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How to kick start a venture through crowdfunding


 

You’ve seen crowdfunding splashed over social media and business sites.  In this week’s Bartercard blog, we list the basics and what you should know to successfully raise the finance you need to get your concept to the market.

 


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2017 Top Hospitality Trends Free e-book


 

In this week’s blog we share the leading restaurant and hotel practices attracting new customers and shaping business. Orange wine or vegan meat anyone?

Plus download our latest e-book to keep your finger on the pulse and attract a bigger slice of the market.

 


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How to get published in 8 simple steps


 

Sharing your knowledge in print can attract the right clients for the right reasons.

In this week’s blog, we share the latest tips and tricks to get published in only 8 simple steps.

 


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8 ways to attract new customers

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