The hospitality industry is continuously evolving. These top trends can keep you in the loop and thinking outside the box.
The launch of Amazon in Australia is seeing businesses ramp up their online and bricks and mortar services amid a retail industry shakeup. Amazon’s marketplace, an eBay-style retail store featuring third party sellers, is resetting the caliber of customer expectations through super-low pricing, convenience and fast-delivery, and businesses are stepping up their e-commerce approach to keep up.
In today’s digital world it’s critical to cater to your market in the digital space. MYBC is Bartercard’s online platform where you can list and shop 24/7 to boost sales and conserve cash flow. Follow these tips to boost sales in MYBC, or anywhere online actually. .
1. WRITE CLEAR DESCRIPTIONS
List the product’s main features within the description. Be concise and give shoppers everything they need to make a purchase on the spot, including the brand, size or dimensions, colour, condition and model or make. Not listing enough detail might compromise the sale because the shopper may have to take the extra step of contacting you.
In business the assumption often is that once a consumer has made a purchase, they are automatically a customer. But business is much more complex - the reality is that to attract long-standing customers, you need to nurture and develop relationships. They need to view your brand as a trusted source which has solutions. So how do you develop a relationship where the customer sees real value in your brand? Read these tips on attracting and nurture long-standing customers.
Today the most successful brands are engaging with their customers around the clock – leaving the standard 9 to 5 working day a thing of the past. While customers’ expectations have changed, so have the expectations of work hours as there’s increasing demand on real-time conversations and collaboration through multiple channels. So what’s an SME business owner to do? How can you meet the challenges of the new ways of working? How can you increase productivity?
The answer is technology and it’s not as hard as you think – listed in this blog are the top productivity enhancing solutions for SMEs.
For small business owners in particular, maintaining a decent cash flow is fundamental to staying afloat. It’s a simple equation really: no cash = no business, and so keeping on top of your cash flow has to be a top priority. Bartercard knows small business inside out, and in this article we share some tips on how you can maximise the cash flow in your SME.
5 minutes with communications and events specialist Karen Phillips
Photo courtesy of Fotoforce.
Corporate communications and events specialist Karen Phillips is the organiser of Australia’s largest women’s networking breakfast and is leveraging her business with Bartercard. We spent five minutes chatting to her about standing out in the marketplace and working more strategically.
China’s booming e-commerce sector is attracting businesses from all around the world via the world’s largest retailer: Alibaba. This case study shows how a family-owned business used BPS Technology’s Export Plus program to securely export its products to China and sell them via Alibaba’s e-commerce platform, 1688.com – creating market expansion.
BPS Technology is Bartercard’s ASX-listed parent company specialising in payment and rewards platforms linking SMEs and consumers globally.
What does it take to succeed in business?
These business owners based in Cairns serve up raw and real advice on building up a killer brand from start-up. They’re welcoming visitors worldwide through their doors, and using one plastic card to strengthen their business every day (hint: it’s not from a bank!).