How to create a $10,000 marketing campaign for $0

 

Most business owners are forever crunching return on investment figures and sizing up the effectiveness of marketing campaigns. Thinking outside the box, Lisa McGuigan, with the support of Bartercard, increased her cash sales by 30% as a result of a marketing campaign that cost her business $0 cash.

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Tourism leader thrives in downturn, boosts top line with Bartercard

 

Tourism leader thrives in downturn and boosts top line with Bartercard

When the global financial crisis left industries crashing worldwide, Datatrax, a marketing technology leader for the Australian tourism industry, really felt the effects of the downturn.

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