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8 ways to grow your small B2Bs with content

8 ways to grow your small B2Bs with content

The digital shift is in full swing, so disseminating valuable content to grow a business and attract and nurture leads should be part of every marketing strategy. In this week's Bartercard blog we discuss the topic, and look at 8 ways to use content online to boost brand awareness.

There’s a vital step in growing a business that I notice many B2B business owners miss when they start out – creating brand awareness. Instead, they jump straight into sales mode, run marketing campaigns, and wonder why the work isn’t pouring in. Now you’re probably thinking ‘but don’t marketing campaigns create that awareness?’ Yes, they do, but it’s a very expensive and slow way to get there if you’re a small business and your budget for marketing campaigns is closer to $0 than to the annual salary you had before you started your business. So let’s delve into the problem and the solution.

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Budget 2016: Small and medium-sized businesses are winners

The Turnbull government has opted for a traditional big-spending pre-election budget handed down at 7:30pm on Tuesday 3rd May.  According to Crikey, this budget blows out deficit, and Australia won’t return to surplus until at least 2020-21.  In 2019-20 the budget will still sit at $6 billion in deficit — around the same amount last year’s budget forecast for 2018-19.

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The Importance of Building Business Relationships

While building a relationship with your consumer may be one of your main priorities, you shouldn’t forget to build these connections with other businesses. Each business relies on another business in one way or another. This can be from small things such as an office relying on a stationery supplier, to major operations like a car company relying on a particular tyre company to keep up with their production lines and demands. It is important to build and care for our business to business relations because without them, businesses wouldn’t survive.

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Feeding the beast…how to develop content for social media

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8 ways to attract new customers

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