The media landscape is changing at a rapid rate and businesses have to adapt to keep up. Today the most successful brands are connecting to consumers in experience-based and collaborative ways.
Does your brand lack direction or need a fresh start? Packed inside this week’s blog are the business staples, tips and insight to laying down the business groundwork and staying ahead of the curve. Whether you’re a start-up or established business that needs to hit reset, this week’s blog can help pack more punch into your brand.
You’ve invested all your dollars into your business, now how do you tell everyone you exist?
In this week’s blog, we’ve listed 10 tips to build up a market presence and really get seen – even when you don’t have marketing or PR dollars to outlay.
This week’s blog explains why you should strategically build trust in the right places to maximise impact, brand reach and market sway.
Building a trusted brand is critical in a digital age, but why should you have a strategy and laser-sharp focus of where and how you do so?
Make your brand speak loud and clear through your website with these 5 tips!
There are over one billion websites world-wide and this number is growing daily. So how can you set yourself apart from a sea of competitors to attract new customers and increase sales?
Businesses are always on the hunt for more sales to increase profit.
What all businesses must remember is that marketing begins with awareness. Buyers are more likely to make a decision to buy if the company is familiar to them. Consumers who are aware of your business are also more likely to be less price sensitive and make purchasing decisions quicker. Brand awareness will help you convert sales and maximise on the consumers you have already built relationships with.
This week Bartercard is turning 25 and we’re not just celebrating our birthday, but businesses world-wide that have thrived in adversity, shaped industries and succeeded despite the odds.
While many people think that starting a business in a recession or a faltering industry is a bad call, these companies went against the grain and showed that sometimes all it takes to start a global brand is finding a gap in the market and the right strategic innovation.