Small business tips to boost brand exposure and sales

 

1.Fine-tuned customer targeting

The first step to boosting brand exposure is a clear-cut picture of who your customer is, so you can select the most effective channels to reach them. Do you sell custom-embossed tech accessories to females 25-40, working in corporate? You can do a targeted Facebook campaign to specifically reach these demographics. Trying to appeal to everyone will water down your brand, so have a clear picture of what your customers like and do, what their pain points are and what solutions you have.  
Click here to read more about finding your
online audience. 

Read More

Swapping Wines for Brand Exposure


Jirra at Jeir Station produces wines with a definitive Australian cool climate style.  Collecting a raft of awards, their varietals are made in conditions similar to Tuscany and appear on wine lists in restaurants around the country. 

Purchase Jirra at Jeir Station wines on MYBC.

We spent five minutes chatting to Bill Mason, a wine specialist and National Distributor for Jirra at Jeir Station Wines, about the latest industry trends and swapping bottles for brand exposure on Bartercard.   

Read More

How to get stocked overseas!

Bottling straight from the source, Margaret River Natural Spring Water has gone from a small, local operation to taking its brand to the Cook Islands through Bartercard – that’s a vast stretch of water to cross! 

Serge Conti started the brand from scratch despite the competition, and has used Bartercard to open up new markets and converse almost half a million dollars in cash.

Read More

Top tips for selling online and reaching $360,000 in sales

Top tips for selling online and reaching $360,000 in sales

Heidi Yi recently reached her 580th transaction on MYBC and has broken $600,000 in sales and spending on Bartercard combined.  We spoke to the Sydney-based cosmetics entrepreneur about what businesses can do to boost online sales in a fast and competitive market.

Read More
Bartercard Digital Essentials

Follow Bartercard

linkedinfacebooktwitter

Featured Blog Posts

Free eBook

Posts by Topic

see all