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How to nurture prospects into long-term customers

 

In business the assumption often is that once a consumer has made a purchase, they are automatically a customer. But business is much more complex - the reality is that to attract long-standing customers, you need to nurture and develop relationships. They need to view your brand as a trusted source which has solutions. So how do you develop a relationship where the customer sees real value in your brand? Read these tips on attracting and nurture long-standing customers.  

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5 minutes with communications and events specialist Karen Phillips

 

5 minutes with communications and events specialist Karen Phillips

Photo courtesy of Fotoforce.

Corporate communications and events specialist Karen Phillips is the organiser of Australia’s largest women’s networking breakfast and is leveraging her business with Bartercard. We spent five minutes chatting to her about standing out in the marketplace and working more strategically.



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How to create a $10,000 marketing campaign for $0

 

Most business owners are forever crunching return on investment figures and sizing up the effectiveness of marketing campaigns. Thinking outside the box, Lisa McGuigan, with the support of Bartercard, increased her cash sales by 30% as a result of a marketing campaign that cost her business $0 cash.

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Small business tips to boost brand exposure and sales

 

1.Fine-tuned customer targeting

The first step to boosting brand exposure is a clear-cut picture of who your customer is, so you can select the most effective channels to reach them. Do you sell custom-embossed tech accessories to females 25-40, working in corporate? You can do a targeted Facebook campaign to specifically reach these demographics. Trying to appeal to everyone will water down your brand, so have a clear picture of what your customers like and do, what their pain points are and what solutions you have.  
Click here to read more about finding your
online audience. 

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SME and start-up business tips

 

Does your brand lack direction or need a fresh start? Packed inside this week’s blog are the business staples, tips and insight to laying down the business groundwork and staying ahead of the curve. Whether you’re a start-up or established business that needs to hit reset, this week’s blog can help pack more punch into your brand. 

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How to get the word out when you don’t have a marketing or PR budget


You’ve invested all your dollars into your business, now how do you tell everyone you exist?

In this week’s blog, we’ve listed 10 tips to build up a market presence and really get seen – even when you don’t have marketing or PR dollars to outlay.

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Top photography tips and tricks to make your brand stand out


Photographs are key to standing out in a digital world – whether on social media, a company website or in a marketing campaign. Did you know there are 60 million new photos uploaded to Instagram daily?  

This week we list the top photography tips and tricks from Instagram superstars to give your brand cut-through – whether you’re snapping on a digital SLR or your smart phone.

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3 tips to make the most out of 2017 in your business

3 tips to make the most out of 2017 in your business

Whether 2016 was a win or a wash out, the New Year is a blank canvas for a new start. We list three tips to get the most out of 2017 in your business, resolution free. 

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5 tips to make your brand shine through your website

Make your brand speak loud and clear through your website with these 5 tips!

There are over one billion websites world-wide and this number is growing daily. So how can you set yourself apart from a sea of competitors to attract new customers and increase sales?


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It's time to boost your marketing dollar through digital strategy

Remember the days when marketing was taking out an ad in the Yellow Pages and the local paper, some local letterbox drops and, if the budget was big enough, a smattering of local radio or TV advertising? Ah, yes – we remember them well!

Well, those days are gone…for good!
Yes but (there’s always a ‘but!’)…you’re saying – now we have the internet!

That’s true, but if the internet is the answer, then why are so many businesses pulling their hair out over the lack of results they’re getting from their online efforts?

The answer is two words – ‘digital strategy’.

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8 ways to attract new customers

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