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Is your rewards program cutting it?

Via For Love or Money – 2013 Consumer Study into Australian Loyalty Programs.

When it comes to building customer loyalty, the consumer landscape is a jungle where every business is grappling for its slice of the market.


Which is why almost every business in the marketplace has a rewards program in some shape or form to keep its customers coming back (or at least gives them incentive to return).

And it’s not just a nine-punch card gifting the 10th visit free that’s being used as the carrot. Reward programs are becoming more strategic to stand-out in the market, combining interaction at a digital and in-store level to hook consumers across a multi-layered experience. Who doesn’t love keeping score of rewards for their favourite brand?

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2016 Top Food + Hospitality Trends

2016 Top Food + Hospitality Trends
2015 left consumers spoilt for choice when it came to new dining styles, flavours and combinations in the kitchen, and no lid was left unturned for chefs looking to flex their culinary creativity. From cuisine served out of a shipping container that changed location daily to concept style menus adding a new dimension to dining, 2016 promises a new set of directions to shape the culinary scene. So if you love food, what can you expect?

New spins on old favourites
2015 saw the rise of American-style diners that gave way to a resurgence of old favourites like burgers and fries. In 2016, variation will put a new spin on traditional recipes - expect to see ingredients like lobster, crab, duck and truffles make new iterations of classic recipes.

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5 ways to break the digital disconnect

Today most things in life are faster from the way we receive information, to the spending decisions we make and the way we travel, shop and make money.  Even our food is faster. According to The Guardian, the average person is exposed to approximately 3,500 marketing messages every day (on a side note, your brand is already competing against an ocean of messages, so make sure your market is getting the best one!) All of this has put a focus on simplifying life to break away from the flood of information we get every day, at least temporarily, to stay focused and complete tasks more efficiently.

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8 ways to attract new customers

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