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What 5 companies did to succeed in adversity

This week Bartercard is turning 25 and we’re not just celebrating our birthday, but businesses world-wide that have thrived in adversity, shaped industries and succeeded despite the odds.  

While many people think that starting a business in a recession or a faltering industry is a bad call, these companies went against the grain and showed that sometimes all it takes to start a global brand is finding a gap in the market and the right strategic innovation.  

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