Digital Business Essentials


To celebrate the launch of Bartercard’s brand new campaign 2018 Digital Business Essentials, we’ve compiled this latest list of digital staples to attract new customers and keep your small business working around the clock.

Enjoyed this teaser? Download the our free ebook, 2018 Digital Business Essentials.

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How to get the word out when you don’t have a marketing or PR budget


You’ve invested all your dollars into your business, now how do you tell everyone you exist?

In this week’s blog, we’ve listed 10 tips to build up a market presence and really get seen – even when you don’t have marketing or PR dollars to outlay.

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5 key digital marketing strategies in 2017

Technology is constantly evolving and its impact on the marketplace affects how businesses are marketing themselves.  To stand out in the market, we’ve listed five key marketing strategies to reach your customers in 2017.

1. Create digital intimacy with your customers

Technology has created a shift in how brands are reaching their customers, but although customer engagement is digital-centric, relationships still matter. ‘Digital intimacy’ is created by understanding who your customers are, what they want and tailoring your marketing strategy to fit their needs. Just because it’s digital doesn’t mean it’s not intimate.  Ensure you know who your customers are so you can really speak to them. 

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4 digital marketing terms every SME should know

Due its complexity, the digital marketing space can be difficult to navigate for seasoned traditional marketers, let alone small business owners. To make matters more confusing, the digital landscape is constantly changing and there seems to be a never-ending and growing list of service providers, all claiming to be ‘the best’ in their respective fields. This combination makes it difficult and potentially dangerous for small businesses owners to choose the right service and provider without the appropriate guidance or education.

To help you wrap your head around the digital marketing space, here’s an outline of the four main services available and the potential pros and cons of each.  

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Tips on Promoting your Business via Facebook

Where's one of the first places you look when searching for a local business? Facebook of course! 

With more than a billion active users, it is certainly one area your business shouldn’t forget. Facebook has realised the potential it has to help foster great business relationships and encourage small business growth and has slowly been implementing changes that make it even easier for you to promote your services on this platform. A great presence on Facebook can engage your existing followers and help to generate more leads and new customers.

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3 tips to build a brand presence on Facebook

Did you know that if Facebook was a country, it would be the third largest country in the world?  With more than 1.3 billion active profiles on Facebook you can’t afford not have a presence in this space.  

The latest statistics also show that more than 83% of active Facebook users access their account on a mobile device (wearesocial.com) meaning consumers are so ingrained in the digital platform, they are virtually taking it with them everywhere they go.  

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4 steps to a better website

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