8 ways to grow your small B2Bs with content
The digital shift is in full swing, so disseminating valuable content to grow a business and attract and nurture leads should be part of every marketing strategy. In this week's Bartercard blog we discuss the topic, and look at 8 ways to use content online to boost brand awareness.
There’s a vital step in growing a business that I notice many B2B business owners miss when they start out – creating brand awareness. Instead, they jump straight into sales mode, run marketing campaigns, and wonder why the work isn’t pouring in. Now you’re probably thinking ‘but don’t marketing campaigns create that awareness?’ Yes, they do, but it’s a very expensive and slow way to get there if you’re a small business and your budget for marketing campaigns is closer to $0 than to the annual salary you had before you started your business. So let’s delve into the problem and the solution.