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Small business tips to boost brand exposure and sales


1.Fine-tuned customer targeting

The first step to boosting brand exposure is a clear-cut picture of who your customer is, so you can select the most effective channels to reach them. Do you sell custom-embossed tech accessories to females 25-40, working in corporate? You can do a targeted Facebook campaign to specifically reach these demographics. Trying to appeal to everyone will water down your brand, so have a clear picture of what your customers like and do, what their pain points are and what solutions you have.  
Click here to read more about finding your
online audience. 

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Busy Godfreys franchisee to settle in Cairns

As franchisee of two Godfreys stores in Townsville and Cairns, president of a franchisee group that sometimes meets in Melbourne, and father of four children under ten, three of whom live in Canberra, Michael Dunne’s lifestyle over the past few years has been somewhat chaotic.    
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