Sharing your knowledge in print can attract the right clients for the right reasons.
In this week’s blog, we share the latest tips and tricks to get published in only 8 simple steps.
Remember the days when marketing was taking out an ad in the Yellow Pages and the local paper, some local letterbox drops and, if the budget was big enough, a smattering of local radio or TV advertising? Ah, yes – we remember them well!
Well, those days are gone…for good!
Yes but (there’s always a ‘but!’)…you’re saying – now we have the internet!
That’s true, but if the internet is the answer, then why are so many businesses pulling their hair out over the lack of results they’re getting from their online efforts?
The answer is two words – ‘digital strategy’.
Businesses are always on the hunt for more sales to increase profit.
What all businesses must remember is that marketing begins with awareness. Buyers are more likely to make a decision to buy if the company is familiar to them. Consumers who are aware of your business are also more likely to be less price sensitive and make purchasing decisions quicker. Brand awareness will help you convert sales and maximise on the consumers you have already built relationships with.
Being in business can be one of the biggest roller coaster rides of your life. Some people don't make it past the first revolution. Others manage to navigate the highs, lows, tight corners and the many twists and turns.
Tap into the top seven reasons why customers buy from you
We all need sales and the easier and quicker these sales are acquired the better. To be successful in business, you simply need to tap into WHY customers would buy from you and then direct your marketing activity accordingly.
It is best to look at the buying decisions from the point of view of your customers. They will buy for one of seven reasons as follows: