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5 key digital marketing strategies in 2017

Technology is constantly evolving and its impact on the marketplace affects how businesses are marketing themselves.  To stand out in the market, we’ve listed five key marketing strategies to reach your customers in 2017.

1. Create digital intimacy with your customers

Technology has created a shift in how brands are reaching their customers, but although customer engagement is digital-centric, relationships still matter. ‘Digital intimacy’ is created by understanding who your customers are, what they want and tailoring your marketing strategy to fit their needs. Just because it’s digital doesn’t mean it’s not intimate.  Ensure you know who your customers are so you can really speak to them. 

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Why you need to be blogging in your business 2016

This week’s blog is about blogging, and why it’s essential if you own a business.    

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8 ways to grow your small B2Bs with content

8 ways to grow your small B2Bs with content

The digital shift is in full swing, so disseminating valuable content to grow a business and attract and nurture leads should be part of every marketing strategy. In this week's Bartercard blog we discuss the topic, and look at 8 ways to use content online to boost brand awareness.

There’s a vital step in growing a business that I notice many B2B business owners miss when they start out – creating brand awareness. Instead, they jump straight into sales mode, run marketing campaigns, and wonder why the work isn’t pouring in. Now you’re probably thinking ‘but don’t marketing campaigns create that awareness?’ Yes, they do, but it’s a very expensive and slow way to get there if you’re a small business and your budget for marketing campaigns is closer to $0 than to the annual salary you had before you started your business. So let’s delve into the problem and the solution.

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8 small business marketing mistakes and how to fix them

Being in business can be one of the biggest roller coaster rides of your life.  Some people don't make it past the first revolution.  Others manage to navigate the highs, lows, tight corners and the many twists and turns.

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8 ways small B2Bs can use content to get bigger

8 ways small B2Bs can use content to get bigger

The digital shift is in full swing, so disseminating valuable content to grow a business and attract and nurture leads should be part of every marketing strategy. In this week's Bartercard blog we discuss the topic, and look at 8 ways to use content online to boost brand awareness.

There’s a vital step in growing a business that I notice many B2B business owners miss when they start out – creating brand awareness. Instead, they jump straight into sales mode, run marketing campaigns, and wonder why the work isn’t pouring in. Now you’re probably thinking ‘but don’t marketing campaigns create that awareness?’ Yes, they do, but it’s a very expensive and slow way to get there if you’re a small business and your budget for marketing campaigns is closer to $0 than to the annual salary you had before you started your business. So let’s delve into the problem and the solution.

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