Ever wonder how Bartercard’s most successful members trade? In this week’s blog, we have the most creative deals and road-tested tips from Bartercard’s top traders.
Catherine Hollyman combined her love of shoes and entrepreneurship to start Sisters with Sole, a shoe boutique and importer specialising in European designs.
After 15 years as a PR practitioner, she said she launched Sisters With Sole as a side initiative to her other business, Behind The Scenes Communications. The venture began as an e-commerce project 18 months ago, before setting up a bricks and mortar store in Manly, Sydney last July.
Via For Love or Money – 2013 Consumer Study into Australian Loyalty Programs.
When it comes to building customer loyalty, the consumer landscape is a jungle where every business is grappling for its slice of the market.
Which is why almost every business in the marketplace has a rewards program in some shape or form to keep its customers coming back (or at least gives them incentive to return).
And it’s not just a nine-punch card gifting the 10th visit free that’s being used as the carrot. Reward programs are becoming more strategic to stand-out in the market, combining interaction at a digital and in-store level to hook consumers across a multi-layered experience. Who doesn’t love keeping score of rewards for their favourite brand?
This week’s blog is about breaking the glass ceiling on your market and expanding it beyond its local reach – even if you are a localised service provider like a shoe repairer, a mechanic or a beautician.
Colin Hatcher from Speedie Shoe Repairs has used online trading to take a local market on the Gold Coast and expand it Australia-wide.
The small business owner has made $5,000 in the last six months solely from selling products on Bartercard’s online trading platform mybc – not bad for a side initiative with minimum overhead costs.
Heidi Yi has just reached her 500th transaction on mybc and has coincidentally broken $500,000 in sales and spending on Bartercard combined (and $300,000 in sales alone).
We spoke to the Sydney-based cosmetics entrepreneur about her two online businesses, and what we should all be doing to make more sales.
With over 25 years’ experience in sourcing and selling, Debby Phillips packed up her shop front and now focuses on selling in the digital space. She follows a simple formula to get the best results for her online listings.
With over 25 years’ experience in sourcing and selling, Debby Phillips packed up her shop front and now focuses on selling in the digital space. She follows a simple formula to get the best results for her MYBC listings.