Starting up an online business has many advantages over bricks and mortar. It cuts the overhead costs of leasing out a shop front or office space, allows you to pass this on as competitive pricing and offers the freedom of working anywhere in the world.

Tap into the top seven reasons why customers buy from you

We all need sales and the easier and quicker these sales are acquired the better. To be successful in business, you simply need to tap into WHY customers would buy from you and then direct your marketing activity accordingly.
It is best to look at the buying decisions from the point of view of your customers. They will buy for one of seven reasons as follows: