Remember the days when marketing was taking out an ad in the Yellow Pages and the local paper, some local letterbox drops and, if the budget was big enough, a smattering of local radio or TV advertising? Ah, yes – we remember them well!
Well, those days are gone…for good!
Yes but (there’s always a ‘but!’)…you’re saying – now we have the internet!
That’s true, but if the internet is the answer, then why are so many businesses pulling their hair out over the lack of results they’re getting from their online efforts?
The answer is two words – ‘digital strategy’.