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Pop-up stores: re-thinking the retail space

With a tendency to sprout overnight, attract the crowds and quickly pack up, the pop-up store has repackaged the traditional concept of a shop and the way consumers interact with brands.  

As we’ve seen a jump in temporary consumer spaces around the world and short-term leases filling up fast, we look at the concept of a pop-up store, and how vendors are using it to take their business to new places. 
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