Via For Love or Money – 2013 Consumer Study into Australian Loyalty Programs.
When it comes to building customer loyalty, the consumer landscape is a jungle where every business is grappling for its slice of the market.
Which is why almost every business in the marketplace has a rewards program in some shape or form to keep its customers coming back (or at least gives them incentive to return).
And it’s not just a nine-punch card gifting the 10th visit free that’s being used as the carrot. Reward programs are becoming more strategic to stand-out in the market, combining interaction at a digital and in-store level to hook consumers across a multi-layered experience. Who doesn’t love keeping score of rewards for their favourite brand?