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Are you Paying for Discounting?

With such fierce competition and all consumers looking to bag a bargain, it’s no wonder they turn to discount websites such as GrabOne, Scoopon and Groupon for offers. Why wouldn’t you?

Daily deal websites charge a fee of approximately 15-20% of the sale price and stipulate that the offer presented must be at least 50% off the original sale price. 

It’s easy to think that by offering a discount you’ll attract new customers and they’ll leave happy because they haven’t paid full price, but discounts cost money, and not just to your bottom line.  

For example:

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Swapping Wines for Brand Exposure

Jirra at Jeir Station produces wines with a definitive Australian cool climate style.  Collecting a raft of awards, their varietals are made in conditions similar to Tuscany and appear on wine lists in restaurants around the country. 

Purchase Jirra at Jeir Station wines on MYBC.

We spent five minutes chatting to Bill Mason, a wine specialist and National Distributor for Jirra at Jeir Station Wines, about the latest industry trends and swapping bottles for brand exposure on Bartercard.   

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