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Small business tips to boost brand exposure and sales

 

1.Fine-tuned customer targeting

The first step to boosting brand exposure is a clear-cut picture of who your customer is, so you can select the most effective channels to reach them. Do you sell custom-embossed tech accessories to females 25-40, working in corporate? You can do a targeted Facebook campaign to specifically reach these demographics. Trying to appeal to everyone will water down your brand, so have a clear picture of what your customers like and do, what their pain points are and what solutions you have.  
Click here to read more about finding your
online audience. 

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4 digital marketing terms every SME should know

Due its complexity, the digital marketing space can be difficult to navigate for seasoned traditional marketers, let alone small business owners. To make matters more confusing, the digital landscape is constantly changing and there seems to be a never-ending and growing list of service providers, all claiming to be ‘the best’ in their respective fields. This combination makes it difficult and potentially dangerous for small businesses owners to choose the right service and provider without the appropriate guidance or education.

To help you wrap your head around the digital marketing space, here’s an outline of the four main services available and the potential pros and cons of each.  

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Why you need to be blogging in your business 2016

This week’s blog is about blogging, and why it’s essential if you own a business.    

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5 easy ways to rank higher on Google

These days successful SEO (Search Engine Optimisation) is critical to stand out amongst the competition. So how do you keep your website on the first page of Google? This week’s blog gives some advice in this ever-evolving area of marketing.

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8 ways to attract new customers

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