In this article we simplify digital marketing and show why every business owner should be making the most of it.
Last week we talked about the trend of
pop-up restaurants, bars and eateries
as a strategic approach to selling a brand, ascertaining consumer response, attracting a new market of customers and turning them into advocates.
Part of the appeal of pop-ups is incorporating digital marketing
to enhance the consumer experience, even creating anticipation before the venue is launched.
New pop-up locations are released to exclusive email lists, on blogs and through social media shortly before they open, where they are tracked and followed by food-loving locals.