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Simplifying digital marketing for your restaurant


In this article we simplify digital marketing and show why every business owner should be making the most of it.
 
Last week we talked about the trend of pop-up restaurants, bars and eateries as a strategic approach to selling a brand, ascertaining consumer response, attracting a new market of customers and turning them into advocates. 
 
Part of the appeal of pop-ups is incorporating digital marketing to enhance the consumer experience, even creating anticipation before the venue is launched.
 
New pop-up locations are released to exclusive email lists, on blogs and through social media shortly before they open, where they are tracked and followed by food-loving locals.    
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Pop up restaurants bars and eateries: re-thinking the culinary space


In this article we look at the concept of the pop-up space, and how restaurateurs are using it to take their business to new places.

With a tendency to sprout overnight, draw in the crowds and quickly pack up, pop-up restaurants, bars and eateries have repackaged the traditional concept of the culinary experience.  

These hot spots attract a food-loving market seeking the latest tapas, street snack or cocktail du jour, and are filling up short term leases fast. 
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8 ingredients to make your restaurant website stand out


The business of selling taste is competitive
 – new flavours, combinations,
styles and trends are constantly evolving
and shaping what consumers love to eat. 
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4 steps to a better website

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8 ways to attract new customers

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