How to create a $10,000 marketing campaign for $0

 

Most business owners are forever crunching return on investment figures and sizing up the effectiveness of marketing campaigns. Thinking outside the box, Lisa McGuigan, with the support of Bartercard, increased her cash sales by 30% as a result of a marketing campaign that cost her business $0 cash.

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Five minutes with Jirra Wines at Jeir Station

Swapping bottles for brand exposure

Dr Colin Andrews, who in his spare time owns and manages award-winning Jirra Wines at Jeir Station, uses Bartercard to reach a bigger market.

Since joining Bartercard in 2015, his company Jirra Wines at Jeir Station has sold more than 1,700 cases and approximately 21,000 bottles of wine on trade to stockists in Australia, landing the label front and centre at dozens of bars and restaurants.

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