In today’s digital world it’s critical to cater to your market in the digital space. MYBC is Bartercard’s online platform where you can list and shop 24/7 to boost sales and conserve cash flow. Follow these tips to boost sales in MYBC, or anywhere online actually. .
1. WRITE CLEAR DESCRIPTIONS
List the product’s main features within the description. Be concise and give shoppers everything they need to make a purchase on the spot, including the brand, size or dimensions, colour, condition and model or make. Not listing enough detail might compromise the sale because the shopper may have to take the extra step of contacting you.
2. USE HIGH QUALITY IMAGES
If shoppers can’t see the stock in person, the images need to do the selling. High resolution images set a standard, add credibility and make an impact on sales - source a professional photographer through Bartercard and ask them what backdrops, angles and lighting will highlight the best features.
3. SHIPPING AND LOGISTICS
Consider the shipping and logistics of getting the stock to your customer. Although some online retailers offer same day shipping, delicate items may require more robust wrapping and take longer to send.
4. FAST RESPONSE RATES attract repeat business. The most successful sellers dispatch within 24 hours of the sale, or are clear when dispatch will take place.
5. USE CATCHY HEADLINES
A headline will determine whether or not a customer will open a listing - make sure yours is catchy and always include the sale item in it. Don’t use acronyms – someone looking at your listing might not know what it is, and it could be a lost sale.
6. CHOOSE THE RIGHT KEYWORDS
Keep in mind what keywords customers will be searching, and include those words in your description. Consider if the term is ambiguous. A coffee table could also be a side table – cover all possibilities in the description.
7. INCLUDE YOUR BUSINESS NAME IN THE DESCRIPTION
If a customer knows you already and searches your business name, your listings will come up straight away.
8. BE CLEAR ON LOCATION AND SHIPPING
Not specifying the exact location will deter a sale. For example, if a shopper is in Melbourne, the location of the product is listed only as Australia, and it’s not clear whether shipping is available, they might hesitate to buy. Be specific on the location and clear on whether you ship.
9. TAKE THE GUESS WORK OUT OF POSTAGE
Offer a flat postage rate on smaller items or include postage in the price to make it easier for your customers to make a snap decision. When it comes to larger items, list the postage costs for capital cities, so if your customer is located regionally they’ll have a rough estimate of what postage will cost them.
10. LIST PACKAGES
Whether you are a retailer or specialise in a service, you can package items on Bartercard’s website MYBC which is essentially free advertising for your business. For example, if you’re a café on Bartercard, you could place a listing for event platters or whole cakes baked to order. If you run a hotel or resort, you could list a 2 night stay & dinner package at your onsite restaurant. Or if accounting is your specialty, you could list a tax pack. Listing packages will put you in front of customers and drive new sales.
11. GET YOUR LISTING FEATURED
It’s worth investing a small T$5.95 (trade dollars) to get your listing featured on MYBC which will take the sale item to the top of the list. Featured listings are shown to sell five times more than unfeatured listings, so it’s a small investment to make for more sales.
12. VARIETY IS KEY AND WILL BOOST SALES – having several listings on MYBC will let you see what’s selling fastest.