Do you have empty seats to fill? Want to boost cash flow in your restaurant or bar?
In a world where new venues open daily, staying at the top isn’t always easy. Bartercard has the tips and tricks to stay ahead of the curve and think outside the wine box to attract new customers.
Instead of (just) listing with food delivery services, deal sites or third party booking sites…
Attract new customers with Bartercard
Food delivery services are buzzing and putting restaurants in the mix, but not all restaurants are choosing the paper bag approach. If your restaurant’s at the higher end, consider the impact on waiting diners, the presentation of the food when it reaches the customer, and whether that’s on brand with your restaurant. Ensure you have the resources and space to prepare extra orders.
Looking to list on deal sites? Factor in the impact of discounting which can devalue a brand and attract one-off customers shopping at a lower price point. Some third party booking sites will keep the customer’s details, so the restaurant misses out on vital leads.
Bartercard attracts new customers without discounting or third-party booking sites. Few restaurants and bars are at 100% capacity around the clock, and Bartercard can fill that downtime. These customers are actively looking to spend their Bartercard Trade Dollars and are more likely to return in the future.
Instead of spending cash on every business expense…
Offset cash expenses with Bartercard
Bartercard saves cash. Many restaurants use Bartercard instead of cash to purchase wine, then on-sell it for cash. This turns downtime into cash sales. They also use Bartercard to pay for expenses like kitchen equipment, furnishings and renovations by using their Trade Dollars instead of cash. To earn Trade Dollars, they welcome customers on Bartercard when they have spare capacity to keep their restaurant full off peak.
Build your business network
Building a network of local restaurateurs and businesses owners lets you continually learn, stay in the loop, think outside the box and canvass solutions to industry hurdles. Bartercard is a business network with thousands of hospitality members worldwide and year-round events to continually ahead of the industry.
For more information about maximising customers and cashflow, click here to view our current articles.