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Bakers Delight – Rising to the Top with Bartercard (A Conversation with Ryan Kirkham)

Written by Bartercard Australia on 24/04/2019 11:25:11 AM 0 Comment

Bread at a bakery

Whether you like your bread savoury, sweet, crusty, classic or artisanal, Bakers Delight has been perfecting your favourite breads since 1980.

One franchisee of the popular bread brand, Ryan Kirkham, has created a partnership with Bartercard, which has attracted approximately $40,000 in sales every year – that’s a lot of loaves!

We spent five minutes chatting to Ryan about how he uses Bartercard in the retail space.

What’s your background with baking and Bartercard?
I started as a 16-year-old apprentice baker with Bakers Delight in 2000, and today have Bakers Delight franchises in Kawana and Maroochydore and lease out store space to Bakers Delight Ballina. I was introduced to Bartercard in 2010 and have been selling bread through the cashless network since, which earns me a digital currency that I can spend at thousands of businesses around the country. Every time I use Bartercard to pay for business or lifestyle expenses, I conserve cash to spend in other areas. 

Why has Bartercard been successful in your business?
We need to make a high volume of sales every day to stay viable. Bartercard has helped me grow my customer base and sell excess product, leaving me with less bread wasted at the end of each day. It really fits in with our ‘baked fresh daily’ approach! On average our sales have jumped by approximately $40,000 per year with Bartercard, as it attracts customers I wouldn’t normally get.

What do you spend your Bartercard trade dollars on?
I use Bartercard to pay for a range of business expenses to include electricians, plumbers, pest control, printing, as well as staff accommodation, incentives, gifts with purchase, marketing campaigns and sponsorships. I am the naming rights sponsor of the QBL franchise Rip City based at USC on the Sunshine Coast, it’s a viable way to support local organisations while connecting with the community.

Be the next Bartercard success story

Bartercard has approximately 32,000 cardholders world-wide and works with businesses across almost every industry. Contact Bartercard to see how we can boost your retail business today.

Topics: Bartercard, attracting new customers, BakersDelight, partnerships, business growth strategies, build networks, increase profits

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