Coffee Machine Specialist goes cashless & saves $14k on retail relocation
We all know how expensive a shop upgrade can get.
Coffee Machine Specialist, the company giving Brisbanites their daily dose of caffeine at home, have kicked this problem to the curb by going cashless. We took five to chat to the owner of the business.
The purveyors of high-end Bezzera coffee machines for the home joined Bartercard and instead of cash, used Bartercard trade dollars to cover the $14,000 relocation and upgrade cost.
To earn the cash alternative, Coffee Machine Specialist has been selling and servicing their coffee machines in the cashless marketplace which has a membership base of approximately 24,000 business owners world-wide.
Chris Newsome, the owner of the Coffee Machine Specialist and importer of Bezzera semi professional machines in Australia, said he moved to the brand new shop in Woolloongabba from a light industrial part of south Brisbane to receive more exposure and to give his retail space a face lift.
“While we focus on the quality of our product and service first and foremost - we know how much first impressions count and our shopfront needs to be conducive to the high-end product we sell,” he said.
“When the right retail space came along we used Bartercard to offset the cost of moving, new flooring, painting, electrical work, plumbing and security systems to set up the brand new retail space and keep $14,000 cash in the bank.”
Topping up the customer experience
Chris added that he’ll use the cash he’s conserved to add a new espresso bar to the new shop next, though he does have the option to cover the cost of the build and install using trade dollars too.
“Once a customer tries the coffee from a Bezzera machine they’re sold, so this is the final piece of the upgrade.”
Bartercard is the operator of the world’s largest trade exchange and has members across almost every industry exchanging products and services without the use of cash.
In 2016, Bartercard is celebrating 25 years of helping businesses attract new customers, improve cash flow and increase profits.
For more information on how Bartercard can assist your business, visit bartercard.com.au.