Bakers Delight: Rising to the top with Bartercard
Whether you like your bread savoury, sweet, crusty, classic or artisanal, Bakers Delight has been baking it since 1980.
One franchisee of the popular bread brand has created a partnership with Bartercard, which has attracted approximately $40,000 in sales every year – that’s a lot of loaves!
We spent five minutes chatting to Ryan Kirkham about how he uses Bartercard.
What’s your background with baking and Bartercard?
I started as a 16-year-old apprentice baker with Bakers Delight in 2000, and today have Bakers Delight franchises in Kawana and Maroochydore, and lease out store space to Bakers Delight Ballina.
I was introduced to Bartercard in 2010, and have been selling bread through the cashless network since, which earns me a digital currency that I can spend at thousands of businesses around the country. Every time I use Bartercard to pay for business or lifestyle expenses, I conserve cash to spend in other areas.
Why has Bartercard been successful in your business?
We need to make a high volume of sales every day to stay viable. Bartercard has helped me grow my customer base and sell excess product, leaving me with less bread wasted at the end of each day.
It really fits in with our ‘baked fresh daily’ approach! On average our sales have jumped by approximately $40,000 per year with Bartercard, as it attracts customers I wouldn’t normally get.
What do you spend your Bartercard trade dollars on?
I use Bartercard to pay for a range of business expenses from staff accommodation incentives, to gifts with purchase, marketing campaigns and sponsorships.
I sponsor the USC Basketball Club and the Hear and Say Foundation with Bartercard which is a viable way to support local organisations while connecting with the community.