1.Fine-tuned customer targeting
The first step to boosting brand exposure is a clear-cut picture of who your customer is, so you can select the most effective channels to reach them. Do you sell custom-embossed tech accessories to females 25-40, working in corporate? You can do a targeted Facebook campaign to specifically reach these demographics. Trying to appeal to everyone will water down your brand, so have a clear picture of what your customers like and do, what their pain points are and what solutions you have.
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