1.Fine-tuned customer targeting

The first step to boosting brand exposure is a clear-cut picture of who your customer is, so you can select the most effective channels to reach them. Do you sell custom-embossed tech accessories to females 25-40, working in corporate? You can do a targeted Facebook campaign to specifically reach these demographics. Trying to appeal to everyone will water down your brand, so have a clear picture of what your customers like and do, what their pain points are and what solutions you have.  
Click here to read more about finding your
online audience. 

Jirra at Jeir Station produces wines with a definitive Australian cool climate style.  Collecting a raft of awards, their varietals are made in conditions similar to Tuscany and appear on wine lists in restaurants around the country. 

Purchase Jirra at Jeir Station wines on MYBC.

We spent five minutes chatting to Bill Mason, a wine specialist and National Distributor for Jirra at Jeir Station Wines, about the latest industry trends and swapping bottles for brand exposure on Bartercard.