A berry bright idea on Bartercard
Founder of Tasmanian Gourmet Sauce Company Tim Barbour has created a honey pot for international markets, seeing a boost of 400% in coach visitation and 300% in export of his label overseas in the past three years.
Conserving $15,000 on a current expansion through Bartercard has opened the door to new initiatives, including brand new packaging that’s taking a bigger bite of the overseas market.
The local condiment purveyor has launched a slick new Tasmanian Devil box that holds a single jar in two sizes and comes flat-packed so visitors can easily take it home as a souvenir for family and friends.
Tim said it’s a simple solution that’s elevating the brand through a combination of overseas appeal and convenience.