Technology is constantly evolving and its impact on the marketplace affects how businesses are marketing themselves. To stand out in the market, we’ve listed five key marketing strategies to reach your customers in 2017.
1. Create digital intimacy with your customers
Technology has created a shift in how brands are reaching their customers, but although customer engagement is digital-centric, relationships still matter. ‘Digital intimacy’ is created by understanding who your customers are, what they want and tailoring your marketing strategy to fit their needs. Just because it’s digital doesn’t mean it’s not intimate. Ensure you know who your customers are so you can really speak to them.