To celebrate the launch of Bartercard’s brand new campaign 2018 Digital Business Essentials, we’ve compiled this latest list of digital staples to attract new customers and keep your small business working around the clock.

Enjoyed this teaser? Download the our free ebook, 2018 Digital Business Essentials.

Remember the days when marketing was taking out an ad in the Yellow Pages and the local paper, some local letterbox drops and, if the budget was big enough, a smattering of local radio or TV advertising? Ah, yes – we remember them well!

Well, those days are gone…for good!
Yes but (there’s always a ‘but!’)…you’re saying – now we have the internet!

That’s true, but if the internet is the answer, then why are so many businesses pulling their hair out over the lack of results they’re getting from their online efforts?

The answer is two words – ‘digital strategy’.

Can money buy happiness? This is an age old question and one that has generated a lot of research in field of psychology. For example, Danny Kahneman, from Princeton University has been researching the relationship between money and happiness. What he found is that people’s happiness increases as their income increases…however only to a certain point. When a person’s income exceeds $75K (US Dollars), the happiness line actually plateaus and happiness doesn’t continue to increase. Therefore, constantly seeking more income, doesn’t necessarily equate to more happiness. So what does?

These days successful SEO (Search Engine Optimisation) is critical to stand out amongst the competition. So how do you keep your website on the first page of Google? This week’s blog gives some advice in this ever-evolving area of marketing.