It’s all about Attitude at Altitude
Bill Doyle has been running his business Altitude Communications for over a decade and has also been an active Bartercard member during this entire time. He confesses that he was somewhat sceptical about the Bartercard concept at first, and credits ‘a good salesperson’ with winning him over on the idea of conserving cash flow and leveraging Bartercard business to win cash referrals.
However, as a marketing specialist, Bill is always interested in smart ways to generate more business. He’s been cautious and diligent in the way he earns and spends his trade dollars, deciding early on that his strategy would be to accept Bartercard specifically for his marketing training and mentoring programs. This would offer an excellent opportunity for ongoing referrals for his business, and an equally great opportunity for Bartercard members to spend their trade dollars in a way that could benefit their businesses. It seemed likely to be a win-win strategy.