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How important is content marketing to your business?

Content marketing is essential for any business wanting to connect with their customers. Chances are you’re already sharing content in your business. Every time you pop up a blog, video, podcast, or social media post you’re using content marketing to attract people to your products and services.

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Social Media Remarketing Simply Explained

There are currently over three billion active users on Facebook and Instagram every month.

Three BILLION!

If you are using these social media platforms just for posting about your business, adding a few memes and interacting with your followers, you may be missing a big slice of your potential market.

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What to post on social media

When it comes to social media, a common problem businesses face is what to post. If you are stuck for ideas, the temptation is to revert to telling everyone about your new widget or latest deal. You keep posting away about your business, your products, your news and your sales.

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Stuck in the past? 9 remedies to rescue your business ASAP


Remember life before Uber, Spotify and Airbnb, when you hailed a taxi, bought CDs and pulled into a motel for the night? Commerce isn’t what it was 10 years ago, and technological advancements in a fast-changing marketplace are putting start-ups which think outside the box ahead of more traditional companies. 

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Why social selling should be on your radar

Gen Z is quickly coming up in the ranks as the next wave of shoppers to follow Millennials. 

It’s anyone born post 1998 and there’s a few common characteristics to consider when it comes to capturing this discerning market.   

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6 essential brand moves in today's market

The media landscape is changing at a rapid rate and businesses have to adapt to keep up.  Today the most successful brands are connecting to consumers in experience-based and collaborative ways. 

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How to get the word out when you don’t have a marketing or PR budget


You’ve invested all your dollars into your business, now how do you tell everyone you exist?

In this week’s blog, we’ve listed 10 tips to build up a market presence and really get seen – even when you don’t have marketing or PR dollars to outlay.

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Top photography tips and tricks to make your brand stand out


Photographs are key to standing out in a digital world – whether on social media, a company website or in a marketing campaign. Did you know there are 60 million new photos uploaded to Instagram daily?  

This week we list the top photography tips and tricks from Instagram superstars to give your brand cut-through – whether you’re snapping on a digital SLR or your smart phone.

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5 tips every online start-up business should follow!

Starting up an online business has many advantages over bricks and mortar. It cuts the overhead costs of leasing out a shop front or office space, allows you to pass this on as competitive pricing and offers the freedom of working anywhere in the world.

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Business Tips and Trends

 

Bartercard Australia CEO Clive van Deventer talks about the business trends that experts tip as the biggest areas shaping business at the moment. 

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